Wednesday, May 2, 2012

Automotive Brand Management


So I haven’t written very much on here about school, but I wanted to write about this class!  This was my favorite class all semester!  We got to learn a bunch of inside stuff about Porsche!  It was fun to see actual concepts put into action through Porsche!  After the long 2 days of class, we formed groups and had to write a paper and create a presentation.  My group, after very careful consideration, decided the future of Porsche needed a new sports car! We came up with a name for the car and slogan and everything!  “Kuasa…the Road is your Kingdom!”  I even got a limited edition drawing from a friend to use in the presentation!  It was so much fun!  For once I think I am going to get a good grade in a class at EBS! 

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